What Makes a Good Logo?

(Copy everything on this page and paste into a Word document. Go to this article to find the answers.)

Name the valuable characteristics that the most successful business logos share:

1.

2.

3.

4.

5.

Why is the circle a strong design element?

 

What are two things to avoid when designing logos?

1.

2.

What is a logo?

 

Define these terms:

1. marks

2. symbols

3. pictographs

4. lettermarks

5. wordmarks

6. monograms

7. combination marks

8. trademarks

9. masthead

10. banner