Designing a Logo

Recommendations for logo design:

1. Start with a simple shape
2. Use solid colors (avoid elaborate patterns or blends)
3. Provide strong contrast between the shapes or words
4. As you shrink the logo, take out elements, or simplify the shapes
5. Retype text as the image is shrunken
6. Make sure the logo has some relation to the business

Resizing a Logo

It is easier to create an attractive logo which is 200 pizels in size. When that logo is resized to only 50 pixels, it gets more difficult to retain the shape and character of the image. I recommend you keep the shapes and letters simple, remove elements as you make the logo smaller, and use initials instead of the entire word.

Logo Basics

The essence of an effective logo is simplicity. Most logos are simple shapes with the initials or name of the company. Complex ornate logos which include drawings or photos are not as effective, versatile, or recognizable.

I have included a few examples of logos which are simple, effective and extremely recognizable.

Logotypes and Letterforms

Logotypes and Simple Forms

Logotypes and Graphic Images

Logo Tutorials and Articles